Virginia Sin is the founder, CEO, and Creative Director of SIN, a Brooklyn-based ceramic design and manufacturing studio. Founded in 2007, SIN creates sculptural, functional home goods and lighting that balance artistry with everyday use. What began as a one-woman passion project has grown into a vertically integrated studio known for its thoughtful craftsmanship, distinctive forms, and commitment to building a modern heritage brand.

  • For over a decade you balanced a career in advertising while building SIN on nights and weekends. What kept you going during that chapter? What did it feel like when you finally took the leap and made SIN your full-time focus in 2016?

    It never felt like a choice between the two… it felt like survival, in a way. Advertising paid the bills, but ceramics gave me a sense of grounding and purpose that I couldn’t ignore. Even on the longest days, I’d come home and go straight into the studio. It was the one place where time felt like it slowed down. 

    What kept me going was this quiet but persistent belief that there was something worth building, even if I couldn’t fully see it yet. I didn’t have outside funding or a clear roadmap, so it was really about showing up over and over again and trusting that consistency would compound into something meaningful.

    When I finally went full-time in 2016, it was equal parts exhilarating and terrifying. There was no safety net anymore. But there was also a deep sense of alignment—like I was finally giving my full energy to something that had been asking for it all along.

  • Your work sits somewhere between sculpture and function. How do you think about designing objects that are both beautiful and deeply useful?

    I’ve never been interested in making objects that are purely decorative or purely utilitarian. The sweet spot for me is where something can live in your home every day and still feel special.

    Function is actually the starting point. I think a lot about how something is held, how it’s used, how it moves through someone’s daily routine. From there, I begin to push the form… how far can it go while still doing its job well?

    I think of our pieces as “affordable art” in a way. They’re meant to be lived with, not put on a pedestal. The goal is for them to quietly elevate the everyday without demanding too much attention.

  • Many of your pieces feel quiet, warm, and intentional. What emotions or experiences are you hoping people feel when they bring your work into their homes?

    More than anything, I want people to feel a sense of ease.

    Home is such a personal space, and I don’t take it lightly that our pieces get to live there. If something we’ve made can bring even a small moment of calm or comfort into someone’s day, that feels meaningful to me.

    There’s also a sense of companionship I think about. These objects become part of your rituals… lighting a candle at the end of the day, setting the table, turning on a light in the evening. They’re there for both the quiet moments and the celebratory ones.

    I’m not trying to create objects that change someone’s life. But if they can make everyday life feel just a little more grounded, a little more considered. That’s enough. :)

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