Gabriela: We met during my first business running a lifestyle PR firm where the jewelry Brand Mia was working for became one of my clients. Colleagues in business turned friends led us to the start of Doce, we then came together with our Founding Partner Gabriela in 2019 after a shared vision of wanting to hold ourselves (and our drinks) to a higher standard while forming a deeper connection with the spirits we enjoy! We sought out to create a brand that reflected the ideals of the modern consumer, and in 2022 Doce was officially born. 

Gabriela: The day usually starts with all of the behind-the-scenes operations that it takes to run Doce, things such as establishing the weekly sales plan for the team, building brand and investor decks, creating content, accounting/expenses, checking in with distributors - the list goes on! The 2nd half of the work day starts around 3/4pm and is typically spent visiting & activating existing retail or bar/restaurant accounts where Doce is sold, or taking meetings at new ones!

Mia: Yes, but not in a dramatic, single moment way. I think what’s beautiful about our story is that all three of us met at very different points in our lives. Gaby Arce and I met while studying abroad in Qatar, and Gabriela Lawrence and I met years later when we were both new to New York and building our early careers. We grew individually over time, and Doce didn’t come from one specific moment, but it came from years of shared experiences, change, and growth. Looking back (now almost 13 years!), it feels less like chance and more like timing unfolded exactly when it was meant.