Popping in from the land of leftovers, tv bingeing, and online shopping to say: THANK YOU!
This was my first Thanksgiving and Black Friday weekend running the business as a single gal. The past few weeks have been filled with 5am mornings, heads-down focus, and carrying the weight of a business that felt impossibly heavy at times. But I did it—and with your support, it’s been our biggest and best yet!
I make it a point to celebrate these milestones—each one looks a little different. This time, I opted for a cozy night with the Martha Stewart documentary, a freshly warmed apple pie, vanilla bean ice cream and a hot cup of earl grey tea. Perfection.
Martha is a self proclaimed (recovering) perfectionist. Her brand portrayed the “perfect” life, wife and homemaker—and yet—behind closed doors, her life was anything but. She, like many women, tried to hold everything together under the heavy guise of perfection. At some point though, we all realize that perfection is a myth. Whether that takes an affair, divorce, or prison to start chipping away at the facade, the small cracks eventually give way to a breaking point. But for Martha, this breaking point was integral to her evolution and reinvention.
There is so much armor that women have to put on to “make it”, to be taken seriously. It’s the unspoken rule: be twice as tough, twice as sharp, twice as perfect…just to stand a chance. At least that’s how I’ve felt. It wasn’t until the last few months—going through my own breaking point of sorts—that I’ve decided to drop some of that narrative and lean further into the qualities that I know make me strong—vulnerability, creativity, care.
At the end of her essay, Joan Didion writes that Martha is “the woman who sits down at the table with the men and, still in her apron, walks away with the chips.” That apron—a symbol of domesticity, of the underestimated—is not a limitation; it’s a superpower.
Through my work, I hope to craft those metaphorical aprons—symbols of strength, creativity, and resilience. Pieces that challenge the idea of what’s “serious” or “powerful” and redefine it. To me, power is colorful. It’s unapologetic. And it’s deeply personal. It’s about seeking less validation from external sources and finding strength in your own vision, your own rules, and blazing your own path forward.
Thank you so much for being in the mix—I’m endlessly grateful that you’re here.
Nas
P.S I snapped this quick photo last night, and I think I captured the perfect moment (read the subtitles)
