In just two weeks, we’ll be launching our first collection of the new year: the 9-5 capsule. This line is designed for the woman who’s rewriting the rules of work. She’s chasing her dreams, whether that’s during the traditional 9-5 workday or in the quiet hours of 5-9am or 5-9pm. The 9-5 isn’t just a schedule—it’s a mindset. It’s about showing up, being persistent, and doing work with purpose.
As I’ve developed this collection, I’ve found myself reflecting on my own 9-5—how I spend my working hours, how I navigate the long days, and what drives me to keep going. So, if you’d indulge me, here’s a peek into a typical day in my life:
5:00am: Wake up
5:15am: Gym
6:00am: Shower
7:00am: Workday begins
7:00pm: Workday ends
7:30pm: Dinner
9:00pm: Sleep
My schedule might seem extreme, but it’s helped me realize just how many hours I have each day to move the needle forward on my dreams. It's shown me that I can work harder than I once believed possible and that I actually had no idea how to work effectively in the past. I used to spread myself so thin across many aspects of the business, but now I go deep in the few places that matter most.
Whether you’re bringing your dreams to life during your 9-5 or your 5-9, I see you and I celebrate you! I understand that there are so many sacrifices that come with this journey, but think of it like this: life happens in seasons. And this season won't last forever. When things feel hard for me, I ask myself, "when will I ever be this young again with so few responsibilities?" When I feel like I can’t push any harder, I remind myself that one day, I’ll look back on these moments and think of them as the “good ol’ days.”
P.S—are you working towards your dreams during your 9-5 or 5-9? I'd love to hear about it!