We’ve hit the ground running. Our first ever spring collection is in production, jumpsuits are restocking and almost immediately selling out, and summer is already in development. This is going to be a big year for Mixed, and one with many firsts: our first time coming out with a collection for every season, our first time launching solids, my first factory visit in India, our first in-person open studio, our first size range expansion, our first outerwear collection…to name a few.
We launched out first apparel collection in the summer of 2021, so we’ve been at this for a year and a half now. In that time, I was haphazardly throwing things at the wall to see what would stick. I went through a dip that made me question if I should keeping going, I kept pushing even though it didn’t feel great, and now—things are starting to click.
When we launched our S22 collection, it surpassed the first 24 hours of sales from our previous two collections, in the first few minutes. The volume we used to do in one month, we now do in a few days. Instead of launching at the tail end of a season, we’re ready to launch at the start of it. It seems that with time, the effort and work that’s gone into building Mixed has compounded. And it’s exhilarating to experience.
As the brand enters a new era, I’m challenged to grow personally alongside it. Rather than setting a goal for the new year, I’m choosing a guiding word: “thorough.” After spending the first year or so throwing together whatever I could manage to get Mixed off the ground, now it’s time for me to zoom into the details, to take what’s been working and refine it. That means tracking my inventory more closely, responding to your emails quickly, maintaining a consistent production cycle, keeping my workspace clean etc. In other words, I’m doubling down on the unsexy, incremental actions that will compound over time. (I was initially tempted to choose a sexier word like BIG, but for where Mixed is at and where I want to take it, the unsexy route is the way to go.)
I’m so excited to grow in a bunch of new ways with you all this year and hope to meet some of you at our open studio events (dates to come!). Our design aesthetic will evolve and expand, we will welcome new people to the brand, experiment with different fabrics, design new prints, launch solid colors, and most importantly—we’ll continue to discover ourselves in full color.
Thank you for being on this journey with me—I’m so grateful you’re here.